Stakeholder Management Theory Firm Strategy -Myassignmenthelp.Com

Question: Discuss About The Stakeholder Management Theory Firm Strategy? Answer: Introduction Communication is the integral part of the business project management. The project manager requires guiding the associates every aspect related to any particular project. The efficient communication plan is the necessary part of this project guidance. The relevant method, frequency, and communication specifications are the major concerns that are widely used in a communication plan. The closer observation of the project communication purpose is much fruitful for a project manager to realize the goals of the communication plan. It is notable that the communication is a managed process and the management team depends on this process. As defined by Simon Lewis, the communication process is considered as the dialogue for and by an organisation. In order to measure the communication, it is necessary to identify the capacity of the message receiver for understanding it. Accordingly, the reactions would be anticipated. The study would develop the specific communication plan for providing th e adequate information to the project stakeholders of WATA Project. The systematic conceptual framework would be used in this study to develop a structured communication plan and measure the success. Background of the Project The project specifies the development of the WATA-Standard electrolyser to produce the sodium hypochlorite solution. It mixes up with 0.6% active chlorine, which is used for disinfection process and water treatment. The formulation of the sodium hypochlorite helps in electrolyzing the salt water and supply to the people residing in the remote village areas. The water is chlorinated by the sodium hypochlorite, which destroys 99% of the pathogenic microorganisms in 30 minutes. The major aim of the project is to establish the clear and transparent communication with the potential stakeholders and receive access to the remote areas. The communication plan develops the awareness program to inform people about the necessity of the electrolyzed water consumptions[1]. The analysis of the current situation of two locations in Africa, such as Burkina Faso and Zambia, would ensure the necessity of electrolyzed water. This project is concentrating on the development of Mini-WATA that can drink u p to 2,000 liters of water for at least 500 people. It even produces 1 liter of disinfectant for purifying the saltwater. The identification of the systematic procedures for preparing the communication plan is required being implemented[2]. The structured and sequential procedure is prepared below. Situation Analysis The target market for this project is chosen in Burkina Faso and Zambia. Burkina Faso is located in Western Africa whereas Zambia is in Southwestern Africa. Burkina Faso is surrounded by hills and sandstone rock. It is noticed that people from Zambia speak in English more than the people in Burkina Faso. The language barrier is thus a matter of concern for making people aware of this project. It is noticed that more than 10 million people in Burkina Faso do not have the access to consume the safe drinking water along with the safer sanitation[3]. Therefore, these people often suffer from the high prevalence of the diseases like hepatitis A, diarrhea and typhoid. The annual death has reached up to 6% in this area. In fact, the risks of the infectious diseases are also much higher in this location. On the other hand, almost 36% of the people, which comes approximately 4.8 million people, do not get the access to the safe drinking water. It is reported that almost 90% of the total 8700 people died due to the diarrhea disease in Zambia. The poor sanitation facilities and hygiene factors are the major reasons behind such issues with health. In fact, in rural hospitals, many people do not receive the proper access to the safe drinking water[4]. The project thus concentrates on the access to the safe drinking water for the people in rural and remote areas. The focus of initiating this project is to reduce the ratio of the diseases caused by the unsafe water. However, before developing this project specification, it is necessary to develop the awareness regarding the implementation of this machinery for filtering the water. Objectives The set of objectives for developing this project is as follows: To develop the safer and secure accessibility to the drinking water in the remote areas To initiate the effective communication plan for engaging the stakeholders To evaluate the plan for measuring the success of the implemented project The above objectives would be used for developing the sequential process of managing the stakeholder communication plan. The further section of the study would describe the entire communication plan for managing the project activities. Messages The major concentration of this project is to develop the secure and safer access to the drinking water. It has been observed that the people in rural and remote areas do not get the proper access to the safe drinking. Moreover, they are not even aware of the necessity of safe drinking water. Therefore, they usually face the life risk diseases. Hence, it is necessary to convey the messages to the stakeholders. The message is to develop the safe drinking practices by using the filtered and electrolyzed water in remote and rural areas. The supports from the internal and the external stakeholder are much necessary for developing this project. Hence, it is necessary to understand the importance and the underlying value of this project. Measuring the project progress would be necessary for the completion of this project. Target Audience (Stakeholders) Every project requires selecting the target audience to ensure the effectiveness of the project. The supports derived from the stakeholders help in ensuring success and consistency of the project purpose[5]. Moreover, the project success depends on the acceptability of the associated stakeholders. Similarly, the project is also concentrating on the target stakeholders inside and outside of the company. The list of the stakeholder group is discussed further: Internal Stakeholders External Stakeholders 1. Project Manager 1. African Government 2. Executives 2. Community people from Burkina Faso and Zambia 3. Staffs 3. Investors 4. Suppliers Table 1: Stakeholder Group (Source: Created by the Author) The African Government is the key stakeholder group for this project. It is noticed that the community from Burkina Faso and Zambia are not aware of the safety approaches of drinking water. Most of the people from these remote areas have been suffering from the diseases caused by unsafe water consumptions. The partnership with the government would help in developing the project activities without any obstruction. Moreover, it will even help in spreading the awareness among the community members[6]. The effective practice of consuming safe drinking water through mini-WATA services would help in accomplishing the objectives of the project. Therefore, the participation of these stakeholders is necessary for completion of this project. Means of achieving objectives The major focus of the project is to increase the awareness regarding the use of safe drinking. On the other hand, the project is also developing the concerns regarding the reduction of the diseases in the rural areas that caused due to the unhygienic water consumptions[7]. In order to achieve such objectives, the following key performances are needed to be undertaken: Communication plan development Partnership with the African Government Establishment of the awareness program Developing the promotional media African Government plays the most effective role in this project. It is noticed that the establishing the partnerships with the government would be much helpful in developing the means of awareness activities. The establishment of the promotional tools would be helpful enough in spreading awareness regarding this project. The advertising tools that are useful for developing communication are as follows: TV media, Print, and radios Mobile phones Internet (Search engines, portals) Events (Awareness Program) Films, Video Games Posters/Bill boarding Mailing (Objects, paper, electronic) These advertising tools deal with some of the basic specifications. The project manager concentrates on the target audience for this project activity[8]. The identification of the level of change expected is also one of the major concerns for this study. Developing the ideas about these segments would help in managing the entire project in a sequential way. Budget The budgetary value of this project provides the insightful ideas about the gross margin referred for an item. It is notable that Kit Mini-WATA is sold for 10CHF margin, which is near to 6% of the total profit. On the other hand, the turnover distribution rate per item has reached up to 5% in the year of 2015. The same rate was quite lower, up to 1% in the year of 2016. Hence, it is notable that at the initial stage, the product did not create any significant impact on the target audience. However, identifying the gaps and the areas of improvement, the similar project in 2016 could fulfill the gaps. The product specifications are thus fulfilled during the distribution process. Planning The effective communication planning requires concentrating on some of the specific activities. The sequential way of developing the clear communication process is defined further: Understanding the objective is the primary activity for developing a communication plan. In this particular project scenario, the major objective is to communicate the purpose of developing this water electrolyzing system for the people in rural areas. The communication with the government of Africa is necessary for the further approval. Understanding the audience is the next concern is to be developed. The identification of the needs and requirement for the communication is essential before proceeding with the plan[9]. The purpose of this communication is to develop the safe drinking practices by using the filtered and electrolyzed water in remote and rural areas. The supports from the internal and the external stakeholder are much necessary for developing this project. After selecting the objective as well as target audience the project manager should form appropriate media vehicles with the help of which the managers can reach the doorstep of target audience[10]. The entire project is decided to be conducted in rural areas. As a result, the project managers have focused on traditional media channels so that they can draw the attention of target market The primary media vehicles that have been selected for conducting the entire project include events, road campaigns, posters, hoardings, newspaper, electronic media and so on. In order to create awareness among the people of rural areas the popularity of social media would not be very much effective[11]. Therefore, the project managers have given more importance on using traditional media in order to make effective promotional activities. However, in this specific part an overall representation has been provided for depicting the communication plan that has been prepared for making Kit Mini-WATA project successful. Communication Plan Overall communication objective: To make the target audience aware of Kit Mini-WATA project essence Audience Communication Objective Message Channel Timing Community people from Burkina Faso and Zambia To develop the safer and secure accessibility to the drinking water in the remote areas Importance of using secured and pure drinking water Road campaign 2 hours Community people from Burkina Faso and Zambia To make people aware about the importance of maintaining hygiene factor in drinking water Most of the human disease starts from water Posters/Bill boarding 2hours African government To make the African government aware of the project Making the community people free from water pollution Email 1 hour Table 2: An effective communication plan (Source: As created by the author) Annual Communication Program The primary objective of making an effective annual communication program is to make an effective interaction with the target audience. In this particular communication program the project managers would be able to make an effective interaction with the target audience in order to know the primary mission and vision of this specific communication plan[12]. The primary significance of WATA Project is decided to be portrayed on this annual communication program. In addition, after conducting the program the project managers would get a scope to collect an effective feedback from the target customers. Based on that particular feedback the project campaign strategy can be reformed. While conducting an effective annual communication program the concerned project managers tend to focus on some of the major facts and that are as follows: Identify the communication objectives Concentrate on the target audience only Design and set the key messages for conveying target audience Identify the communication method Make a face to face communication for involving the target audience directly Set the time frame for conducting the events Make a budget for conducting the plan Implementation of the plan Follow up the results about the success of event by collecting necessary feedback from the customers Implementation In order to make an effective communication plan the project managers have to focus on some of the major steps and that are as follows: Research and planning: Before implementing the annual communication program the concerned researchers have to focus on the current needs and demands of the target audience[13]. As per the cultural and religious backgrounds of target audience the project managers have to make their communication skill so that the viewers do not have to face difficulties in understanding the message of project managers. Implementation: After making the proper script of an event the project manager intends to conduct the program in presence of some of the most eminent personalities[14]. The personalities who intend to present in this very specific event includes health minister African government, celebrities, and key personalities associated with WATA project. In addition, in order to involve the target audience directly within the campaign an effective session within the event will be conducted where the project managers will directly communicate with the target group. The current concern of the target audience can be known in this specific event. Follow up: After conducting the event the responsibility of organizers is to gather necessary feedback from the guests as well as target audience. Especially those people who will directly participate within the event will be requested to provide their response about the essence of event[15]. Project managers would have to e ready for the positive as well as negative feedback both. After identifying the negative feedback the project managers should focus on rendering an improvement on that specific area so that the managers can fulfill the needs and demands of the customers next time. Conclusion: The entire study has focused to make an in-depth evaluation about the impact of effective communication plan for making the people aware of a WATA Project. After identifying a target audience the project managers aim to promote the campaign in different geographical boundaries. African rural regions have been selected as the target geographical boundaries where the project managers focus to develop the project in order to make people understand about the importance of having secured and polluted free drinking water. In addition, the project managers intend to draw the attention of African government as well for taking their co-operation while continuing their project on those rural areas. Use of communication plan on the announcement of a partnership with a government The rise of the different partnership strategies, such as alliances and joint ventures has the recognizable impact on the organisations in these days. We have been experiencing the drastic consequences in this complex global market due to the influence of these partnerships. The partner companies often share the skills, stakeholders, expertise and the spur innovations to achieve the pre-determined goals. The major purpose of developing this project is to improve the practice of safe water consumption among the people in Burkina Faso and Zambia. The focus is to reduce the diseases caused for drinking unsafe water. Collaboration with the African Government is necessary for this project. Educating the people from rural areas is necessary before implementing the project. The supports from the government would help in establishing awareness among the people. It is notable that almost 36% of the people, which comes approximately 4.8 million people, do not get the access to the safe drinkin g water. It is reported that almost 90% of the total 8700 people died due to the diarrhea disease in Zambia. The poor sanitation facilities and hygiene factors are the major reasons behind such issues with health. In fact, in rural hospitals, many people do not receive the proper access to the safe drinking water. Hence, we can make it a practice of consuming safe drinking water. It is expected that at the initial stage, the turnover of the products would be quite higher. Making changes in the distribution process will be beneficial for reducing this product turnover rate. However, the government sometimes requires information about the suitability of this product, which can help reducing the diseases. Keeping the government updated about the project specifications is necessary to maintain the product stability. Measurement of the project success can only be possible if the communication transparency is properly maintained. The service executives have to be informative about the product specifications. Therefore, they can resolve the queries arise from the end of African Government. The continuous supports and maintaining the ethical approaches will help in stabilizing the product suitability. The formulation of the sodium hypochlorite helps in electrolyzing the salt water and supply to the people residing in the remote village areas. The water is chlorinated by the sodium hypochlorite, which destroys 99% of the pathogenic microorganisms in 30 minutes. Often government fails to understand such chemical reactions due to the lack of proper expertise. Hence, it is necessary to engage the associate who are capable of providing the adequate information related to the addition of chemical ingredients for electrolyzing the water. The government will receive the detailed report of these specificatio ns. The African Government is the key stakeholder group for this project. It is noticed that the community from Burkina Faso and Zambia are not aware of the safety approaches of drinking water. Most of the people from these remote areas have been suffering from the diseases caused by unsafe water consumptions. The partnership with the government would help in developing the project activities without any obstruction. Having water in a school in a village Developing the safer approaches in consuming the safe water is the sign of a healthy village. We walk alongside families, house by house to make some of the small changes in terms of developing healthy approaches. Small changes lead to the larger improvements in health. We have conducted a small research about the health, lives, and experiences of the people in the community to understand their practices regarding the unsafe drinking. The staffs associated with the field study started building relationships with the families in the rural and remote areas. When we communicate with these families, we could gather knowledge about their habits and daily activities based on the food and drinking habits. It is noticed that the people in the rural community have been facing the most trouble while consuming unsafe drinking water from the nearby places. The current practices of consuming unsafe drinking water are making them fall sick every moment. Identifying the major places where these pro blems are mostly visible was quite beneficial in understanding the areas of improvements. It is quite uncomfortable for them and it seeks immediate changes. The research pointed out that majority of the diseases is originated from this unsafe water consuming practices. We have found out that if we can develop the proper electrolyzed form of water, it would protect the bacteria included in the drinking water. Consequently, it will reduce the number of victims affected by these diseases. However, the majority of the determinants were found due to the lack of proper information regarding the safe consumptions of drinking water. The water filtration process is quite an unknown concept to the people of remote areas. We found out that if we can convince the government about such safe drinking practices, it would be helpful for us to introduce the beneficial practices. Communicating with the people is the most relevant process of implementing such changes. The approval received from the government is necessary for developing any promotional activities. However, it is needless to mention that the community also responded back to the change we determined to develop. They practiced using the electrolyzed water for next few months. They have been realizing th e changes in their practices and feeling healthier than before. Now, every household has set the goal to use safe water and storing the water with a safer process. In addition to this, they practiced using lantern and washing hands to protect themselves from the diseases. Such improvements are necessary for the different community in other remote areas. However, the supports from the government are essential in case of managing the stability of this safer approach. Even if the government personnel can keep the concentration on such purpose, it would make the difference in future as well. 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